Philadelphia Phillies Nostalgia Rebrand Concept

What if the Philadelphia Phillies followed the current retro rebrand trend in American professional sports? Successful nostalgia rebrands (like the Brewers and 76ers) go further than throwback logos and colors — they combine elements from the past into something new.

The final product: a full wordmark and secondary bell + diamond mark, drawing influence from several different eras of Phillies branding. Plus: Phillie Phanatic green.