MoFo’s social media collateral remained mostly the same post-rebrand, save for logo and type updates. As a result, the lineup of templates retained the same problems. I was tasked with taking the social media template set fully into the new brand and meeting these persistent challenges head-on:
- Not enough real estate for long titles and subtitles
- Does not fully utilize the signature brand pattern
- People, when featured, are de-emphasized
- Little differentiation between different categories of posts
- No templatized motion
Social media collateral pre-refresh:
Post-refresh:
