For display across a sequence of vertical screens at an external event, a new execution of the brand needed to loop nicely with a subtlety that would not annoy or overwhelm. Attendees would be exposed to this video at multiple touchpoints throughout the day.
I animated the signature MoFo brand pattern into an ambient, twinkling video loop that matched the venue’s darker ambiance — and was easier on the eyes the third, fourth, and fifth time around than standard promotional video.