Fordham University Athletics Fan Brand

Resurrecting an old 1940s-era mark, this approach to Fordham University Athletics branding puts the fans front and center. It’s loudly steeped in a long tradition of athletics on campus — an entry point for new fans to begin cheering on the next storied generation of Fordham sports.

A quick review of the three official shades of Fordham maroon:

This approach sticks with Athletics Maroon and Alternate Maroon, for the retro factor.

This logo comes in outlined and non-outlined variations, based on application.

Finally, the reference image, courtesy of SportsLogos.net, compared to the reboot. As luck would have it, it’s in another, completely different shade of red. Oh well!