MoFounders, a Morrison Foerster event and thought leadership initiative, aims for a slick, techy and trendy visual presence on its many digital content platforms. I was tasked with creating the wordmark and animating it for later multimedia use.
An upward-trending bar graph shoots into the scale-up stratosphere, and the wordmark snaps into place alongside it.
Of note: the bar graph mirrors the spacing of the MoFo logo’s unique M and F letterforms.
